Visions...followed by Works

Decidedly, this is not a regular post for me. For once, I am not covering the news in the world of culture and the arts, but rather reviewing a particular website.

To begin with, the website is aimed at producing short films as a means of promoting a business through the use of videos. For instance, short films in the form of testimonials can be used in public relations to give customers an idea of the positive effect a business organisation is having on stakeholders. Likewise, short films can be used for the human resources department in order to attract potential employees.

The use of these video clips is especially important in an age where e-commerce is taking flight and more and more business organisations bring their projects online.

From the point of view of a journalism student, and by extension, an aspiring journalist, it is especially interesting to know that testimonials are shot in the same way as TV News bulletins.

For the initiation of PruHealth (the new private medical insurance business of insurance mogul Pru), UCA Farnham's Sean Walsh managed to secure the coverage needed by the company by getting interviews with BBC TV News, ITN, CNN, CNBC, SKY News, Channel Five News and BBC24.

Sources:

http://www.visionworkstv.co.uk/index2.php